Brand strategy case studies
Rename India's leading debt marketplace and create a brand architecture broad enough to support its expanding product ecosystem. We took a cultural lens to finance, exploring trust as the real currency. "Yubi" emerged as the solution.
Hunter's was losing ground to 'aspirational' competitors. Through ethnographic research, we uncovered a powerful cultural truth: South African youth admired action over ambition. We built a repositioning around this insight.
Launch an American icon into a saturated market and make it feel like it had always belonged. We tapped into South Africa's nostalgia for American pop culture and built a campaign that invited the country to bring the launch date forward.