Brand Strategy & Cultural Insight
I help brands compete in fast-shifting cultural landscapes — from positioning and naming to innovation and communication. Global experience across FMCG, fintech, luxury and financial services.
Selected clients
What I do
I bring together semiotics, ethnography, and strategic rigour to help brands find their place in culture — and build the frameworks, language, and positioning that lets them grow there.
Selected work
What colleagues say
DK brought sharp thinking and a deep understanding of human behaviour to our work, helping us step back and properly interrogate how the brand should live, stretch, and connect. What stood out was his ability to challenge assumptions, and shape a clear long-term vision without losing sight of how the brand would actually be used in the real world.
Creative Strategy Lead, innocent
A critical thinker with a unique point of view, he showed me the power of strategically applied creativity by interrogating, challenging and solving his clients' business problems in the most constructive of ways. He lives by the principle that a big idea is only truly 'big' and effective, if it's rooted in a human and societal truth.
Digital Account Director & Senior Marketing Lead
DK always managed to find relevant and interesting insights which helped drive a long term vision for the brands. His team and I enjoyed our time working with him.
Managing Director, BBDO Cape Town
DK was always ready to provide creatives with insights and perspectives that could shape their thinking in new and exciting ways. He led his strategic department from the front, something you don't often find from leaders nowadays.
Senior Copywriter · Ex-Droga5, BBDO, TBWA
His independent research skills impressed me — he delivered a very thorough analysis of the cultural opportunity which added considerable value to the overall project. A great member of any planning team!
Communications Strategy Consultant
Having worked with DK at 2 different agencies, he has always been the agency fountain of knowledge, sharing his expertise on semiotics and how to apply cultural context to branding to make it more effective. If you're looking to work with someone who can take your brand to the next level with brilliant insight-driven strategy, DK is your guy.
Award-winning Conceptual Copywriter & Brand Enthusiast