Services

I surface the motivations, behaviors and cultural drivers that shape consumer decisions. Leveraging ethnographic fieldwork, in‑depth interviews, focus groups, quantitative surveys, cultural theory and semiotic review, I uncover both explicit needs and tacit signals. Deliverables include a comprehensive insight report , cultural roadmaps, trend briefs and actionable recommendations—arming your team with the evidence and narrative needed to build strategies that resonate deeply and endure over time.

I map your competitive environment with rigorous SWOT or STEP audits, market scans and benchmark studies. This involves data gathering, competitor profiling and opportunity mapping that includes offering, positioning and tov in a cultural context revealing strengths to amplify, gaps to exploit and threats to mitigate. You receive a detailed SWOT report, detailed analysis of each competitors, a heatmap and strategic recommendations, providing the intelligence you need to position your brand decisively and stay ahead in a dynamic market.

I conduct cultural risk audits to safeguard your brand. This involves screening campaigns, assets and narratives for potential missteps around sensitive topics, alongside a review of relevant regulations and guidelines. Deliverables include a risk‑matrix report, mitigation plan and a sensitivity brief, providing clarity on potential pitfalls and practical steps to navigate them.

I evaluate your logo, visual toolkit, asset library and tone of voice for consistency and cultural resonance. Through a systematic review of brand touchpoints, style guides and communications, I identify gaps and misalignments. You receive a detailed audit report, prioritised recommendations and updated style guidelines covering a landscape audit, communication do’s and don’ts, language principles and sample applications to ensure every asset reinforces a unified, impactful brand presence.