Fractional Strategy Director
Senior brand strategy, embedded in your agency or in-house team. Available on a retained or project basis.
Get in touch →Why fractional
Most strategy gaps don't need a new hire. They need the right experience, at the right moment.
Whether you're an agency without a senior strategist on staff, an in-house brand team facing a repositioning, or a growing business that's outrun its current thinking — the problem is usually the same. You need someone who's been here before.
Not a consultant who drops in with a deck and disappears. Someone who works alongside your team, understands your clients, challenges the brief, and leaves the work in a better place than they found it.
That's what I offer.
How it works
Embedded one or two days a week as your senior strategy lead. I join briefs, shape strategic thinking, support client conversations, and provide the backbone your team needs to do its best work.
Typical commitment: 1–2 days per week · 4 week minimum
A defined engagement with clear deliverables — positioning sprint, brand architecture, insight programme, pitch strategy. Scope, timeline, and output agreed upfront.
Typical commitment: 2–8 weeks
For teams that have strategic resource but want a senior sounding board. I review briefs, challenge assumptions, and help elevate the thinking.
Typical commitment: Flexible · Half a day per month
Background
Senior strategy across agencies and consultancies including 140BBDO, Ne:on, and venturethree — working with brands including Unilever, Coca-Cola, Audi, PwC, Yubi, and Lexus.
Deep grounding in cultural analysis and consumer insight. The kind of thinking that doesn't just answer the brief — it reframes it.
"DK brought sharp thinking and a deep understanding of human behaviour to our work — his ability to challenge assumptions and shape a clear long-term vision without losing sight of how the brand would actually be used was what stood out."
Every engagement starts with a conversation. If it sounds like the right fit, we'll take it from there.
Get in touch →